Why Social Media?

Social Media is one of the newest and most influential advertising means in this day and age. It increases brand awareness because it puts in right in peoples faces. It also legitimizes it by proving the brand is active in changing and keeping up with the times. It also increases sales by getting word out immediately about specials or reduced prices or new merchandise. Since social media is immediate, improving customer service is a vital part of small business survival.

Personally, there are so many small businesses that I follow on various social media that have increased in customer base just because of social media. I love it when they send out deals specifically for social media because there is a more personal feel to the event. I fully support social media as a means to contribute to small business growth.

Steinberg, J. (2014, September 08). 5 Benefits of Social Media Business Owners Need to Understand. Retrieved April 18, 2016, from http://www.inc.com/peter-roesler/5-benefits-of-social-media-business-owners-need-to-understand.html

Steinberg, Joseph. "5 Benefits of Social Media Business Owners Need to Understand." 08 Sept. 2014. Web. 18 Apr. 2016.